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The Ariat brand is recognized worldwide as a symbol of quality, superior craftsmanship and advanced technology in professional Western boots. Ariat's heritage was established by producing performance footwear engineered for the professional Western rider and rancher. The legacy lives on as Ariat continues on the forefront of modern footwear for the riding athlete. Ariat's professional Western boots for men set the standard for authenticity, technology and innovation in superior performance footwear. Ariat delivers serious footwear for the serious horseman and rancher. They are tools of the trade, designed for long hours in the saddle.