Cavenders Ranch Blog

Benefits of Buying From Heritage Brands

Mar 1, 2023

Men's Fashion Western Lifestyle Women's Fashion

Benefits of Buying From Heritage Brands

Why Buy From Heritage Brands?

When you’re getting new clothes, there are so many choices available, which can make it challenging to identify reliable brands that provide the quality they promise. This is where heritage brands come in. The legacy of a business can greatly impact how buyers make decisions. The heritage brand legacy represents a history of being dependable and providing top-quality products and/or services.

Image of a man sitting on rolled-up camp gear beside his black and white dog. Surrounded by mountains, they rest on rocky terrain. The man is wearing a taupe cowboy hat, denim shirt, rolled-up jeans, neck scarf, and gray boots for a Western look.

Let’s explore the advantages of purchasing from heritage brands and why they remain a preferred option among selective shoppers.

What Is Brand Heritage?

Brand heritage is a brand’s legacy. When you’re talking about legacy, you can point to a number of things, but perhaps the number one factor you’re looking at is the brand’s values. Values are the principles a brand continues to stand behind through thick and thin. Values can and should include factors like excellent customer service and exceptional craftsmanship that prioritize long-lasting products. Additionally, a brand can show it values its customers and their families by tailoring its products to their needs. A brand that’s been around for a long time has a story to tell based on what it’s inherited from past generations. Some brands haven’t been committed to their founding values, and so their heritage falls by the wayside. Others seek to stand by their founders’ values, and their steady commitment to these ideals earns them a place among America’s greatest heritage brands. If a brand can stick around and continue to represent its values in earnest, people take note. When it comes to brand heritage, research shows that over 40% of the leading brands have been around for more than 100 years.

What Is a Heritage Brand?

A heritage brand is more than just a business with a long history — it embodies a longstanding commitment to integrity. Heritage brands are known to showcase their history through their founders, loyal clientele, craftsmanship, brick-and-mortar establishments, and guaranteed quality. Some prominent examples include brands like John Deere, Harley Davidson, Smith and Wesson, and Winchester. When it comes to the clothes people need to get the job done, brands like Wrangler, Carhartt, and Stetson immediately spring to mind. Wrangler jeans, Carhartt men’s jackets, and Stetson Western hats are solid examples of what heritage brands have to offer. Not all labels with a long history can be considered heritage brands; only those with a story to tell and those that strive to stay connected with their past are eligible.

A seasoned cowboy with a distinguished black and gray mustache, donning a classic cowboy hat and an orange western shirt, securing his rope to the saddle in preparation for tending to cattle.

Why Consumers Buy From Heritage Brands

One of the main reasons shoppers choose heritage brands is the commitment to consistent quality. These businesses are well-known for creating durable and long-lasting products with excellent craftsmanship. That’s why buying from a heritage brand means you can be confident that the product is designed with longevity in mind and is built to withstand the test of time. Here are a few other advantages of buying from heritage brands:

Consistent Quality

Heritage brands have earned their reputation by delivering consistent quality over generations. These companies exceed expectations through meticulous craftsmanship, attention to detail, and the use of premium materials. Whether it’s a pair of sturdy boots or a timeless leather handbag, heritage brands prioritize the longevity of their products, ensuring customer satisfaction. Furthermore, by producing high-quality goods, heritage brands help customers invest in lasting products. With their focus on durability, these products require fewer replacements and repairs compared to cheaper alternatives. This reduces the need for constant repurchasing and minimizes waste.

Close-up of Orange Wrangler Dress Shirt with a Pearl Snap Button Top Pocket Detail

Reduced Risk

In an era where countless products flood the market, buying from trusted heritage brands mitigates the risk of purchasing low-quality or unsuitable items. These companies have honed their expertise over the decades, perfecting their craft and refining their items based on customer feedback. With a heritage brand, you can be confident you’re choosing a tried-and-true option, avoiding the disappointment and inconvenience of inferior items.

Made in America

Supporting local manufacturing and American-made products has become increasingly important to many consumers. Heritage brands take pride in producing goods in America, adhering to strict quality standards, and supporting domestic industries. By choosing products made by heritage brands, you contribute to the preservation of hard-working American craftsmanship and values, helping foster job growth for families within your community.

Self Expression

Beyond practicality, buying and wearing products from heritage brands can be an expression of your personal values and style. These labels often support family values and traditional lifestyles. For folks who align with these principles, heritage brands empower them to showcase their beliefs and express themselves simply by choosing to wear what they want.

Pride of Ownership

In the same way that you’re proud to be an American, you can be proud to wear heritage brands that support American values. This is a sense of pride you won’t get wearing clothes from disreputable companies. Purchasing from heritage brands shows you appreciate craftsmanship and quality. Whether you’re getting the job done right in your indestructible workwear or stepping into the saddle with well-worn boots that have stood the test of time, the pride of ownership associated with heritage brands is a rewarding experience.

Family-Owned Companies

Another significant advantage of buying from heritage brands is supporting family-owned businesses. They often have a longstanding tradition of providing quality products to their hometown communities and every new community they enter. When you buy products from family-owned brands, you help businesses that are often managed by several generations of family members succeed and grow. In turn, this support helps sustain local economies and fosters community and connection as shoppers become part of a wider network of loyal customers.

Three young children in cowboy attire with hats and boots, seated on a wooden fence, captivated by an outdoor western event.

In a generation driven by fast-paced trends and disposable goods, heritage brands offer a refreshing alternative. The consistent quality, reduced risk, and pride of ownership associated with these companies are all outstanding factors that decent, hardworking folks can appreciate through and through.