Cavender's Rafter C Brand
Jun 13, 2022
Cavender’s Rafter C Brand – Standing Out From The Herd Since 2015
In the world of western wear, Cavender’s Rafter C brand is a true original. In 2015 Clay Cavender initially launched the brand as a collection of men’s western shirts. He had been taking a hard look at Cavender’s men’s merchandise mix and realized that 98% of the shirts Cavender’s carried were button-down collar shirts, with a single pocket and no western features. Clay decided then to start Cavender’s Rafter C brand with an exclusive line of western shirts. Since then, Rafter C’s tremendous momentum has never stopped. It has evolved into a full line of western outerwear, pearl snap western shirts, cowboy hats, ball caps, t-shirts, belts, and small leather goods. Now with over 480 products under the Rafter C brand, Cavender’s customers still can’t seem to get enough.
The Meaning Behind Cavender’s Rafter C Brand
The Rafter C cattle brand has been in the Cavender family since 1945 when James Cavender and his dad L.O. started raising cattle and used it to brand their herd. Clay Cavender choose Rafter C as Cavender’s exclusive brand name as a nod to the Cavender’s family roots in quality products. “If it’s good enough to brand our cattle, it’s good enough to brand our products,” he says.
Cavender’s Rafter C Brand Products
All Rafter C products are uniquely designed with a western twist by Cavender’s in-house design team. Each piece is a symbol of timeless quality. Rafter C products are designed to make you always look ranch ready and stand out from the crowd.
Rafter C Western Shirts
Rafter C men’s western shirts are the core of the brand. Designed by Clay Cavender and his team, they choose every button and pattern for each style of shirt. From traditional plaid patterns to wilder Aztec and paisley prints, you can find them all as part of the Rafter C brand. There are even shirts with solid colors and traditional front and back yokes to choose from.
Because of their popularity, Rafter C men’s shirts have grown into a wide variety of sub-brands, each with its own unique qualities.
Rafter C ProFlex 45
Rafter C ProFlex 45 shirts are made to give you more stretch where you want it most. They are built for performance with ultimate mobility and comfort.
Rafter C Easy Wear 45
All Rafter C Easy Wear 45 shirts are made with wrinkle-free cotton and are made to wash and go with no ironing required.
Rafter C Red Dirt
The Rafter C Red Dirt collection of shirts are more casual and are meant to be worn untucked. These shirts are also made to wash and go with no ironing.
Rafter C Ball Caps
Another addition to the brand is Cavender’s Rafter C ball caps. With youth and adult styles in snap back and mesh, you’re sure to find a design that fits your personal look. Rafter C ball caps feature rubber logo and leather patches, as well as embroidered western designs to choose from.
Rafter C Cowboy Hats
You can find a wide variety of Rafter C straw cowboy hats at Cavender’s. Choose from Shantung or Bangora straw styles to allow your head to breathe and stay cool in hot weather. Some Rafter C hats even feature zig-zag pattern venting at the crown or a honeycomb pattern for additional airflow. These cowboy hats are the perfect choice for summertime wear.
A good straw cowboy hat will protect your head and face from the sun’s harmful UV rays. The wide brim of the hat will shade your skin, and the straw material will help keep your head cool. Cavender’s Rafter C straw cowboy hats are a must-have for any cowboy who spends time outdoors.
Rafter C Boys Shirts
Did you know that Rafter C also makes boy’s western shirts that match its men’s designs? Sons and dads alike will love matching for family photos or even just a day working the cattle together. Boys’ Rafter C Red Dirt Collection shirts are made to be worn untucked so they’re playtime ready. They are also machine washable and ready to go with no ironing needed.
Rafter C Onesies
A Rafter C onesie is a perfect choice for the little one who’s ready to rock the western wear. These onesies also match our men’s Rafter C shirt designs, so get ready for added cuteness when you put your little one next to dad or grandpa in family photos. Rafter C onesies are machine washable making them easy to care for, and they have 3 snaps at the seat for easy diaper changes. With the variety of colors and patterns available, you’re sure to find the perfect Rafter C onesie to match your little buckaroo’s personality.
Rafter C Cowboy Boots
Cavender’s line of Rafter C boots are designed to embody the true cowboy spirit. Currently available in 4 full quill ostrich colors, they feature a western stitched design on the shaft, a square toe, and double stitched welt with block heel. With a leather-covered cushioned insole, these cowboy boots are just as comfortable as they are good-looking. Pair them with one of our men’s Rafter C shirts and you’ll be ready for anything a cowboy needs to do.
Rafter C Outerwear
When Fall arrives, be sure to get your Rafter C outerwear from Cavender’s quickly because it sells out fast! Rafter C Outerwear is the perfect choice for any cowboy who wants quality clothing that will last. Made from premium materials, Rafter C Outerwear is built to withstand the rigors of ranch life. With a variety of styles to choose from, you’re sure to find the perfect piece of outerwear to match your personal style. And with Rafter C’s commitment to using only the highest quality materials, you can be confident that your purchase will stand the test of time.
Cavender’s Rafter C brand is perfect for any cowboy who wants quality western wear with lasting style. Whether it’s a western shirt, jacket, ball cap, or cowboy hat, Rafter C has something for everyone. And with Rafter C’s commitment to using premium materials, you can be confident that your purchase will be ready for wherever your adventure takes you. So why not try Cavender’s Rafter C brand today? You won’t be disappointed.
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